20A – Growing Your Social Capital

A

1) Nathaniel Q. Mauldin - A friend of a family friend who runs advertisements for two large corporations across America.

2) Market Expert, he supplies ads to large businesses, similar to what I want to do for small ones.

3) I reached out to my family friend and asked if they knew anyone in the advertisement industry and I hit the jackpot! I was given his email and phone number and texted him immediately.

4)  He has agreed to show me what he does in a days work.

5) By having someone who is skilled in advertisements, I can ask for tips and pointers on the design of my ads.

B

1) Riley Rodriguez - Owner of a pizza dough company that supplies for multiple local pizza places near my hometown. 

2) Supplier, he supplies dough to local/small businesses.

3) I contacted my friend who's family runs a pizza shop just ten minutes north of my home. I asked him about where they get ingredients, and he told me about Mr. Rodriguez. I emailed him the following day.

4) Mr. Rodriguez has not responded yet, which is understandable, as it has only been 2 days, and this quarantine business is a lot for everyone, but I asked him to tell me about his work and what he does.

5) By learning more about what small businesses need to function, I can increase my knowledge of prices and coerce my clients in my favor by knowing more about their own costs, besides marketing.

C

1) Erik Dearmin - Owner of a local car shop. 

2) Domain Expert - He advertises for his own business, and does so very syuccesfully.

3) I met him through my parents, as we take our cars to his shop. I called his place, and asked if I could meet with him.

4)  I asked him if he could show me a bit about how he markets his business, and although this will take place in the future, as we are all trying to self-isolate right now.

5) Learning how he markets his business can give me all kinds of tips on how to improve other small business advertisements, as well as learn some first hand do's and don't's of digital marketing.

In future networking events, I plan on going out of my way to meet people who can help me in specific areas, rather than just talk to people who have some slight connection to my goals. I have never really tried to increase my network, so I guess that yes it was different than doing no networking at all.

19A – Idea Napkin No. 2

I believe that this napkin really brings together who and what this company is, what we have to offer, who we're offering it to, why they would care, and what makes our company different than just anyone who knows how to post an ad on facebook.

We are an online advertisement agency who is ready to start bringing in more customers to any business that wants more customers. Any small businesses that want to improve their digital endorsement game has found themselves a sight for sore eyes with just one look at this napkin. With in-depth knowledge of online advertisement routes and strategies, as well as thorough knowledge of e-commerece, local businesses are sure to thrive once they get their name out, which is all possible with the help of Devlin Digital Marketing.

In terms of reflectance for the comment on my first napkin, I kept it short and simple. The reader that commented said: 

"I like how you don't try to go overboard with your napkin idea because it's exactly that: a napkin idea! Taking a course on digital marketing is a great idea as well so that you can maximize your abilities when undertaking this opportunity. Best of luck as your opportunity continues to develop!"

I also have been taking a course or two on digital marketing outside of school to actually develop advertisement and e-commerce skill!

18A – Create a Customer Avatar

Today I started thinking about my ideal customer. My ideal customer would probably be a baby boomer who's decided to try their luck at running their own business, or already has a business they run. They want to take it to the next step by producing ads online, but have no idea where to begin. This is the perfect call to action for me and my future business endeavor.


My ideal customer already has grandkids and spend their time managing and fixing up anything they can within the company they started from the ground up. The only kind of things that we would have in common would probably be our strive to make our businesses bigger and better, which we could both help each other out with.

They would resemble someone like this:




My ideal customer would have their own side hobbies such as woodworking, collecting vintage records, or taking walks in the park to feed the ducks. They probably like Donald Trump as their president and are highly conservative. Regardless, they are on the older side and need help with implementing digital technological advances to help boost their range of customers.

17A – Elevator Pitch No. 2

Here is the link to my second elevator pitch:

https://www.youtube.com/watch?v=c2W7g9GcboA&feature=youtu.be


I realized that during my last pitch, I often stumbled with my words and got caught up in my own mistakes. This time, I tried to make less mistakes altogether, as well as to not get as hung up by each slip up.

16A –What’s Your Secret Sauce?

1) I think being able to take a step back and realize that, for the most part, people are all the same more or less. They think in masses and follow blindly, which can be pretty easy to manipulate into my favor. I also come from a family that has been through high ups and low lows financially, so I believe that I encompass a better understanding of wants and needs from a wide range of economic classes. Another thing I believe that I understand more than others my age is that patience is very important. For my goals to reach their entirety I'm prepared to have to wait several years, while I continue to set up the ground work for my end goal.


2)
Here are five short interviews I completed with my friends in Gainesville and one interview being over the phone:

https://soundcloud.com/adev73/bella-interview
https://soundcloud.com/adev73/brad-interview
https://soundcloud.com/adev73/thomas-interview
https://soundcloud.com/adev73/mallory-interview
https://soundcloud.com/adev73/eriks-interview



3)
It seems that one or two of my friends agreed in some way about what I said about myself, but a majority of them agreed that I have a good sense of humor and also that I am very comfortable with myself and don't have any problems with how others perceive me. I suppose the differences in what I said and what my friends said would have to be what were focused on. When I think about myself, I also think about my intentions and interactions with others, while when others think of me they just look at our own interactions we've had together. I suppose I would correct my own list by adding a few things my interviewees said, including: that I have a unique and fun sense of humor, I don't care how I am perceived by others as long as I am successful, and that I have a pretty decent understanding of how others think.

15A – Figuring Out Buyer Behavior No. 2

I interviewed one finance major as well as two small business owners about paying for digital advertisement for a business. I realized that they all agreed that price is a decently sized factor over which they would make a decision for a digital advertising agency. An equally, if not bigger, factor would be the reach of the advertisements to the public as well as the kind of attention that the advertisements bring. Good advertisements male potential customers curious, and are seen and clicked on by a lot more viewers than bad advertisements.


Alternative Evaluation:
Customers purchase digital marketers to run ads for them based on a balance of how much it costs, how good the ads actually are, and how many people will see the ad.


How/Where Do They Buy:
Digital marketing agencies are available all across the web, and the customers will really probably purchase an advertisement deal online.


Post Purchase Evaluation:
The most important aspect is that the advertisement reach a lot of the right amount of people, not just a lot of people or a few of the right people, but those who could use the product/service are showed the advertisement.
The price of the advertisements should also be reasonable in terms of the extra business that they bring in.