30A – Final Reflection

Looking back, the most valuable experience I believe I received from these lesson is how easy it is to get started. The sheer amount of opportunities available to me and everyone else astounded me as they were mentioned here and there through the lessons. I guess what I mean, is how easy it is to reach out to local businesses or just local people and ask them for feedback/interpretation of different designs of a tentative business that I have lined up. I do currently see myself as having an entrepreneurial mindset and constantly acknowledging common problems when I run into them, and how they could be made easier.

My number one recommendation for other students that will be starting down this path in the future would be to take what you learn and apply it. Try the things you learn in class in the real world. For best performance in this course, act as if your assignments are due two days early. Saves from stressing and submitting last minute. I don't know what I'd recommend to get in that mindset, because I was usually submitting assignments barely on time, but I'm sure it feels a lot better when you have your work done early.

That about wraps things up. I definitely learned some valuable lessons in this course that I will be using in my future!

29A – Venture Concept No. 2

1. Everyday, more and more businesses try to surpass their limits in order to make it in todays economy. My opportunity stems from the fact that a lot of small and local businesses do not know how to advertise themselves online. This window of opportunity of mine should be here for a long time, as many people need advertisement for their businesses, but my main demographic is small/local businesses that want to develop their business.

The innovation aspect of my business adventure is the fact that my advertisements would all run online. Most local/small business owners don't know a reliable way to advertise online, and many don't even know about all of the potential customers that they're missing out on. With my skills in online advertisement I will be able to show them how much traction my ads receive based off of an analytical analysis, and their businesses should gain more and more customers, making everyone happy.

My secret sauce is taking a wholistic approach to the problem at hand: lack of advertisement. After this venture I want to try to sell physical products, which I will have the money to attempt after creating this business. I don't want to stop with this venture, so my exit strategy is to have this become a relatively passive income as I ads for businesses while getting paid monthly to do so.

2. I received zero feedback (meaning zero comments) on my original venture concept post. This directly correlates as to why I did not change very much.

3. Once again, I had 0 feedback, so anything I changed was not from feedback.

4.

28A – Your Exit Strategy

I do not plan on selling my business within 5 years after opening it. Well, that is if things go semi-accordingly to plan. If things end up going haywire and I take a loss but learn something from it, I'll do my best to take it in stride and use my new knowledge to my advantage next time. I want to be able to grow my business, to get larger and larger, to the point where I have executives under me that manage the business, and it acts as a passive income to me. All the while I want to be working on another business set up, which may or may not be less expendable than my first.

This exit strategy brings me the most reward and achievement that I hope for. If i work hard enough, I'm sure that I can launch this advertisement company. It might not be right now, or right after I get my degree, but I will get the experience to launch my company, and be able to being my first successful, large-scale, entrepreneur endeavor.

I think the biggest negative way that my exit strategy has influenced me, would be how I am putting a lot of work into this, and don't have the time or attention to think about what I''l be doing next. However, I don't necessarily see that as a bad thing. If I want something to work, I have to give it my all. The same goes for anyone else. I'm happy that not having a foreseeable plan for after this project allows me to give my full attention to the task at hand.

No, I don't mean that I don't have a backup plan. My backup plan consists of falling back into a regular marketing job, where I don't get to be my own boss. But even if that happens, I'll simply be saving up my mental and physical capital in order to try again. I will keep trying if I have to, and I will run my own business no matter how much I fail.

27A – Reading Reflection No. 3

For my third and final reading reflection, I decided to take a look at "Thinking, Fast and Slow," by Daniel Kahneman. The general theme of this book was how the brain is basically run by two systems that continuously fight for the control of one's behavior. Kahneman goes over how this can lead to errors in decisions, judgement memory, and what someone can do to prevent those things from happening.

This book definitely helped me to take a step back, and see when I should use what kind of thinking. I was taught that there are times where one should follow the fast feeling and ideas of insightful instinct, but there are also opportunities that are better handled once they are well thought over. This plays in very well with what I've learned in this class, and I would describe it as uncovering lessons that were taught through this class, but not extremely focused on.

An exercise I would use for this class, stemming from this book, would be making a list of predicaments/problems and having the students answer how they would react and what kind of thinking they would use to solve each individual problem.


My biggest "aha" moment while reading this book was when Kahneman explained that the two systems of behavior in everyone's mind was an instinctual "automatic" type, and then a thought out, "conscious" type of thinking. I remember learning this before, but I never really understood what it meant until Kahneman explained it throughout the book. Every decision anyone makes can be categorized into either behavioral system, and there are ways to exploit that by deciding when to use one type of thinking vs the other.

26A – Celebrating Failure

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This past semester was a wild ride, and my first semester under the Heavener School of Business. I severely underrated how difficult the class I would be taking for my new major would be. I switched over from working on a bachelors degree of science in the College of Liberal Arts and Sciences at UF to a Finance degree offered by UF's business school. I was expecting a much easier schedule and workload now that I had switched out of CLAS and into something that seemed more graspable.

I shortly learned that I had a lot more to look out for than what I originally accounted for. The classes that I am taking are much harder than I expected, going from taking Genetics last semester to Microeconomics is definitely harder than I expected. I didn't really have to try that hard in high school economics and never worried about it because I expected to go into the medical field. Now that I'm in Finance, I realize that these kinds of courses can be just as hard if not harder, than the science classes I have been enrolled in.

I am not failing any classes at all, but I thought I would be able to ace my courses for this semester> Currently, it seems that I will be proven wrong. I am working as hard as I can to raise my grades to where I want them to be, all because I didn't take some classes as seriously as I should have earlier this semester. I'm sure I can reach the grades I want as long as I work hard enough by the end of April.

25A – What’s Next?

Existing Market:


1
I believe expanding to reach more customers and even finding a niche in local online advertisement could be where I want to go.

2
Due to the immediate circumstances of the world being in a pandemic, I was only able to reach out to one person that I knew uses a kind of service that I am trying to create. A friend of mine sells products online and advertises through somebody else.

3
All in all, my friend said my endeavor is more about gaining the resources that I need to fulfill my plan. He said that I need to start working on getting everything I need out of the way, because planning can only last so long before it is time to take off.


New Market

1
Rather than just looking at local and small businesses as my market, I want to look at local events and the entertainment industry for potential customers.

2
By reaching out to some bands or DJ's, I could offer my ad service free of charge (besides the actual cost of ads) the first time around. I will then show them the increase in attendance from the first show to the latest one where my advertisements were in effect.

3
One again, it is hard to reach people in this pandemic, but I was able to talk to a member of a local band in Gainesville. We talked about the entertainment industry, my plan, and both together.

4
It seems like there will be some pretty large changes in advertising for businesses to advertising for entertainment groups, but not so much that it wouldn't be possible. If I could contact groups that are planning on going to perform in areas that I am familiar with, I would be able to reach out and ask them to let me advertise for them. Once a couple of bands do this, I can get clout by word of mouth and start to build up a reputation for myself.

24A – Venture Concept No. 1

Everyday, more and more local or small businesses push their limits and try to make it in todays economy. My opportunity of business stems from the fact that many of these associations don't know the best way for them to advertise online and reap the most of what thew sow. The fact of the matter is, technology has come so far, that nobody is can be a master at all lengths of technical business skills. Many people specialize in certain areas due to the massive amount of different choices and pathways to learn new and developing online skills. This window of opportunity will be here for a while or might shift in my main demography, but for now, small business owners who have less than average skill in technology, but want to expand their businesses, are my main demography.

In this fast paced time zone of the modern world, technology has brought about countless weird and never before used metas of doing business. Everyone wants to do business online, but how does one stand out to those looking for what they have? Advertisements. Less and less advertisements are being done on television or in the papers, which is because less and less people are going to these sources for entertainment or news. Everyone lives through their smart devices these days, which is where I will help some of the many people in need in getting their name out there. I am selling my knowledge of digital advertisement and analytical review to give the best deal of ads to customers. I will charge $500 a month for a complete ad portfolio of the most trafficked sites online. I will eventually get, let's say, ten customers, and try to find a commonality between some of them in terms of their business. Once I do, I will try to specialize on a common ad-needing business type and basically sell the same funnel of advertisements to different companies.

Combining the above stated opportunity and innovation, my venture concept brings forth a solution to small/local businesses in need of advertisement. Customers desperately want their businesses to do better, but don't always have a younger relative to show them how to do a lot of technical things online. Even if they did, these younger and more adept relatives likely do not know how to deal with advertisements, run analytical statistics on them, or even how to maximize search engine optimization. Since I plan on working with small businesses, customer support/contact is very important. I want to build a bond with my customers and be able to grow towards more and more, until I have a following of enough business owners who pay for ads, to supply my salary. Right now, I would only need myself, and no other employees in my business to do what I want with it. If, in the future, this project begins to expand, I can think about hiring people one at a time as I get more and more clients.

My secret sauce is being able to step back and take a wholistic approach and see that people are more or less the same when it comes to the need of advertisement. After this venture, I want to take a stab at selling a physical product, in general, rather than another service as a bit of a side hustle. Assuming it's five years from now, I want to be making money passively through multiple side hustles online, while I make good money through my ad campaigns as well. This first venture will give me the money and experience I need to move forward.

23A – Your Venture’s Unfair Advantage

List of Resources For My Venture:

• Photoshop skills
• V- for creating ad visuals
• R- not everyone can do it
• I- there are other free softwares similar to photoshop
• N- this basic photo editing skill cannot be replaced
• Facebook/Social media advertisement fluency
• V- integral to advertising online
• R- many don't understand the online ad experience
• I- there are other places where ads can be important such as Amazon
• N- facebook ads are a huge hotspot for ad potential ad traffic
• basic finance
• V- necessary to run my own business
• R- not extremely rare
• I- inimitable
• N- non-substitutional 
• getting noticed locally
• V- a need for a local business advertiser
• R- is possible, kind of rare
• I- need basic clout from area
• N- could be from any area, and I could advertise wherever is easiest
• coding fluency
• V- no 100% necessary in advertisement
• R- many people code or learn to code
• I- nothing replaces coding
• N- nothing replaces coding
• my own website
• V-ads value to my company
• R- very common
• I- can be copied
• N- could just have social media 
• social media account
• V- ads value to company
• R- very common
• I- could be copied
• N- could just have a website
• search engine optimization
• V- extremely important for ads
• R- not everyone selling something knows how to optimize
• I- cannot be imitated
• N- cannot be replaced
• tracking and measuring web traffic ***
• V- extremely important in digital marketing
• R- very rare in terms of local business owners
• I- one of a kind sill
• N- extremely necessary in my field of business
• stylish logo
• V- important to any business
• R- a good logo is hard to make
• I- ir is imitable
• N- can be substituted

Tracking and measuring web traffic is definitely my top resource. My whole business plan revolves around my knowledge of digital analytics and the lack of this knowledge held by small business owners. Without knowing how to see which ads are doing better than others, I would be just as well off as anybody who's trying to advertise online.

22A – Elevator Pitch No. 3

Below is the link to my third elevator pitch:

https://www.youtube.com/watch?v=w3HFrYsX9xU&feature=youtu.be


I actually didn't get any feedback on my last elevator pitch, so I asked my younger sister what she thought. She said she realizes that I left my dress clothes in Gainesville, but that I could at least try to appear a little bit cleaner and or dressier. So, I borrowed clothes from my brother, and also tried to use my hands a bit more out of my own self critique review.


On this third elevator pitch, I was able to pretty much remember all of my lines besides having to look at a cue card at the side at a few moments as well as a slight slip up on a single word. It's much easier to recite my pitch in front of the camera and feels much less awkward than my first attempt. I believe this is my best pitch yet, but could still stand to improve! :)

21A – Reading Reflection No. 2

I did my second reading reflection on the book "How To Fail At Almost Everything And Still Win Big" by Scott Adams.

This book was generally about how one should first learn to take care of themselves, and then take loss after loss, until they eventually end up winning big. He explains how important it is for a self imposed routine of physical exercise, eating healthy (enough,) and good sleep in order to be successful. Once you get into a system of taking care of your own body, then it becomes easier to increase your potential.

After you physical health is in balance, he went over three basic lessons that explained how he got to be the successful cartoonist he is today: 1. Build your life around systems rather than goals, 2. Look into jobs/careers that you would be most comfortable taking risks in, in order to find the best one, and 3. Use space and time to manage your energy.


This book really connected with me on the health portion of it, as well as steps 1 and 2. I really think everything becomes clearer once you have a good routine in place, full of exercise and sleep. Then with systems, he explains how systems give you room to not lose hope, as goals have an unknown end date that can last seemingly forever and they can be too specific, which can lead to disappointment. Systems allow for you to develop a way of doing things in order to increase your chances of making it big passively over time, rather than waiting day after day for a specific goal that you might not reach. With systems, you can reach potential big wins you'd have never thought of just by using goals.

An exercise I would design for this class would be to as the students to assign themselves a better weekly routine with 7+ hours of sleep, healthier eating, and some moderate exercise a few times a week, and then have them make a blog post about their before and after experience.

What I learned that differed from my expectations the most was how he explained that it didn't matter if you went to bed early and woke up early. Some people wake up early and get productive in the beginning of the day, but other people are better at really getting into gear a bit later in the day. Whatever works best for you, is what you should pursue.

20A – Growing Your Social Capital

A

1) Nathaniel Q. Mauldin - A friend of a family friend who runs advertisements for two large corporations across America.

2) Market Expert, he supplies ads to large businesses, similar to what I want to do for small ones.

3) I reached out to my family friend and asked if they knew anyone in the advertisement industry and I hit the jackpot! I was given his email and phone number and texted him immediately.

4)  He has agreed to show me what he does in a days work.

5) By having someone who is skilled in advertisements, I can ask for tips and pointers on the design of my ads.

B

1) Riley Rodriguez - Owner of a pizza dough company that supplies for multiple local pizza places near my hometown. 

2) Supplier, he supplies dough to local/small businesses.

3) I contacted my friend who's family runs a pizza shop just ten minutes north of my home. I asked him about where they get ingredients, and he told me about Mr. Rodriguez. I emailed him the following day.

4) Mr. Rodriguez has not responded yet, which is understandable, as it has only been 2 days, and this quarantine business is a lot for everyone, but I asked him to tell me about his work and what he does.

5) By learning more about what small businesses need to function, I can increase my knowledge of prices and coerce my clients in my favor by knowing more about their own costs, besides marketing.

C

1) Erik Dearmin - Owner of a local car shop. 

2) Domain Expert - He advertises for his own business, and does so very syuccesfully.

3) I met him through my parents, as we take our cars to his shop. I called his place, and asked if I could meet with him.

4)  I asked him if he could show me a bit about how he markets his business, and although this will take place in the future, as we are all trying to self-isolate right now.

5) Learning how he markets his business can give me all kinds of tips on how to improve other small business advertisements, as well as learn some first hand do's and don't's of digital marketing.

In future networking events, I plan on going out of my way to meet people who can help me in specific areas, rather than just talk to people who have some slight connection to my goals. I have never really tried to increase my network, so I guess that yes it was different than doing no networking at all.

19A – Idea Napkin No. 2

I believe that this napkin really brings together who and what this company is, what we have to offer, who we're offering it to, why they would care, and what makes our company different than just anyone who knows how to post an ad on facebook.

We are an online advertisement agency who is ready to start bringing in more customers to any business that wants more customers. Any small businesses that want to improve their digital endorsement game has found themselves a sight for sore eyes with just one look at this napkin. With in-depth knowledge of online advertisement routes and strategies, as well as thorough knowledge of e-commerece, local businesses are sure to thrive once they get their name out, which is all possible with the help of Devlin Digital Marketing.

In terms of reflectance for the comment on my first napkin, I kept it short and simple. The reader that commented said: 

"I like how you don't try to go overboard with your napkin idea because it's exactly that: a napkin idea! Taking a course on digital marketing is a great idea as well so that you can maximize your abilities when undertaking this opportunity. Best of luck as your opportunity continues to develop!"

I also have been taking a course or two on digital marketing outside of school to actually develop advertisement and e-commerce skill!

18A – Create a Customer Avatar

Today I started thinking about my ideal customer. My ideal customer would probably be a baby boomer who's decided to try their luck at running their own business, or already has a business they run. They want to take it to the next step by producing ads online, but have no idea where to begin. This is the perfect call to action for me and my future business endeavor.


My ideal customer already has grandkids and spend their time managing and fixing up anything they can within the company they started from the ground up. The only kind of things that we would have in common would probably be our strive to make our businesses bigger and better, which we could both help each other out with.

They would resemble someone like this:




My ideal customer would have their own side hobbies such as woodworking, collecting vintage records, or taking walks in the park to feed the ducks. They probably like Donald Trump as their president and are highly conservative. Regardless, they are on the older side and need help with implementing digital technological advances to help boost their range of customers.

17A – Elevator Pitch No. 2

Here is the link to my second elevator pitch:

https://www.youtube.com/watch?v=c2W7g9GcboA&feature=youtu.be


I realized that during my last pitch, I often stumbled with my words and got caught up in my own mistakes. This time, I tried to make less mistakes altogether, as well as to not get as hung up by each slip up.

16A –What’s Your Secret Sauce?

1) I think being able to take a step back and realize that, for the most part, people are all the same more or less. They think in masses and follow blindly, which can be pretty easy to manipulate into my favor. I also come from a family that has been through high ups and low lows financially, so I believe that I encompass a better understanding of wants and needs from a wide range of economic classes. Another thing I believe that I understand more than others my age is that patience is very important. For my goals to reach their entirety I'm prepared to have to wait several years, while I continue to set up the ground work for my end goal.


2)
Here are five short interviews I completed with my friends in Gainesville and one interview being over the phone:

https://soundcloud.com/adev73/bella-interview
https://soundcloud.com/adev73/brad-interview
https://soundcloud.com/adev73/thomas-interview
https://soundcloud.com/adev73/mallory-interview
https://soundcloud.com/adev73/eriks-interview



3)
It seems that one or two of my friends agreed in some way about what I said about myself, but a majority of them agreed that I have a good sense of humor and also that I am very comfortable with myself and don't have any problems with how others perceive me. I suppose the differences in what I said and what my friends said would have to be what were focused on. When I think about myself, I also think about my intentions and interactions with others, while when others think of me they just look at our own interactions we've had together. I suppose I would correct my own list by adding a few things my interviewees said, including: that I have a unique and fun sense of humor, I don't care how I am perceived by others as long as I am successful, and that I have a pretty decent understanding of how others think.

15A – Figuring Out Buyer Behavior No. 2

I interviewed one finance major as well as two small business owners about paying for digital advertisement for a business. I realized that they all agreed that price is a decently sized factor over which they would make a decision for a digital advertising agency. An equally, if not bigger, factor would be the reach of the advertisements to the public as well as the kind of attention that the advertisements bring. Good advertisements male potential customers curious, and are seen and clicked on by a lot more viewers than bad advertisements.


Alternative Evaluation:
Customers purchase digital marketers to run ads for them based on a balance of how much it costs, how good the ads actually are, and how many people will see the ad.


How/Where Do They Buy:
Digital marketing agencies are available all across the web, and the customers will really probably purchase an advertisement deal online.


Post Purchase Evaluation:
The most important aspect is that the advertisement reach a lot of the right amount of people, not just a lot of people or a few of the right people, but those who could use the product/service are showed the advertisement.
The price of the advertisements should also be reasonable in terms of the extra business that they bring in.

14A Halfway Reflection

This is a message to anybody who might be taking this entrepreneurship class next semester. 

1) Tenaciousness is a competency. What are the behaviors that you have used (or developed) to keep up with the requirements of this course? 

-By consistently adapting my new life here in Gainesville I was able to do well in the classes here at UF. I have noticed that I have a lot of trouble by not being much of a morning person (to put it lightly.) I readjusted my schedule by clearing my social schedule late at night in order to get work done then, rather than the next morning. Just be open to adapting and light changes in routine activities.

2) Tenaciousness is also about attitude. Talk about a moment or two when you felt like "giving up." What pulled you through? Do you feel like you've developed a tenacious attitude during the past two months? What experience or experiences most contributed to this?

• I felt like giving up when I came to the thought that where I stood, I could not get my business idea into anything more than an idea. I didn't think that I would be able to obtain the resources or information necessary to get my idea moving with what little moneyI have now. I realize now that so much information is available to you if you just ask the right people relevant questions. I believe that I am making progress and being tenacious by looking into more ways I can further my plan for my business with what I have now. This is because of all the new information I have obtained so far, and I continue to find new insight everywhere I look.

3) Three tips. What are three tips you would offer next semester's student about (1) fostering the skills that support tenacity and (2) developing the 'tenacious mindset' ?

1.  Even if you're taking this class as a supporting credit to a major that doesn't work as an entrepreneural force, I highly suggest holding on to what you learn here, if not for your everyday work life, then for a side hustle of sorts.
2. Learning new skills that are entrusted to you through your enrollment can be used for many circumstances needing involved decision process and work flow. 
3. Finding your mix between gut instinct and interpretive perception of current situations is what I would describe as the key to exhibiting a good tenacious mindset without pushing yourself past your limits.

13A Reading Reflection No. 1

Over the course of this week, I read the book Steve Jobs, by Walter Isaacson. This was for my first reading reflection of my Into to Entrepreneurship class

1.

• What surprised me the most?
• The fact that Steve Jobs was put up for adoption was what really took me for a spin. This extremely successful man came from humble beginnings, that I couldn't have imagined.
• What about the entrepreneur did you most admire?
• I admired that even though he was fired from Apple in 1985, he continued his entrepreneur endeavors and invested a lot of his leftover money to other projects, such as Pixar.
• What about the entrepreneur did you least admire?
• I was not an extreme fan of the fact that he manipulated the media in order to get more public coverage for his company.
• Did the entrepreneur encounter adversity and failure? If so, what did they do about it?
• Steve Jobs was actually forced out of Apple during a timely struggle for power over the company, with the CEO of Apple at that time, John Scully. He merely saw this as a small bump in the road of life and was able to make millions of dollars through other companies. Eventually he regained control of his old company and remained as the CEO for over ten years.

2. What competencies did you notice that the entrepreneur exhibited?

-This entrepreneur knows how to roll with the punches, and deal with setbacks. Things no going exactly to plan was always expected by Jobs, and he was able to improvise and overcome most of all his hinderances.

3. Identify at least one part of the reading that was confusing to you.

-It was confusing to me how Jobs accused Microsoft of copying their OS, when Apple did a similar thing by "borrowing" from Xerox.

4. If you were able to ask two questions to the entrepreneur, what would you ask? Why?

-I would ask him what his typical work day is, or if he says that he treats everyday like a work day, I would ask him to run me through a typical day of his. I would ask because I would like to get a better idea of the day to day process of this mans life. I would also ask what he thinks I should do as an entrepreneur, because it would be a great asset to get advice from a legendary modernizing entrepreneur.

5. For fun: what do you think the entrepreneur's opinion was of hard work? Do you share that opinion?

-I would say that working hard was a very large and important part of Steve Jobs everyday life. He always challenged himself in situations where a mass amount of work had to be done in a very short time. After receiving many examples of how hard he pushed himself, I would say that we would share the opinion of hard work being important.

12A Figuring Out Buyer Behavior

The segment that I am picking is in fact small businesses who struggle with and or want to being marketing online, starting out with those in my area.

After reaching out to small businesses from my hometown, I managed to get a few sufficient interviews for my blog. Two of the smaller business owners that I interviewed told me that they do in fact struggle with online marketing, and one other business owner explained that the only online marketing they had done, was very limited. Their needs of a solution are pretty much constantly, but come out especially during holidays or special events. When they want to get the word out that they are having a special deal on pizzas to help support the local high school rowing team, for one example, they only relied on fliers and the high school kids social media to spread the word. Of course this produces some results, but with the right marketing, even more customers would come into their store. These people search things such as "business advertisements," "local ad sales," and "how to advertise locally online." Of course family and friends are consulted, but they can only do so much.

From these interviews I have learned that, not all but, some local businesses are still struggling to expand using the internet. They are doing well enough without the use of the internet, for the most part, but could be so much better off if they knew how to market themselves and their brands. For instance if they implied tactics such as search engine optimization (SEO,) or for one of the businesses, just simply register their shop on Google and Apple maps. Their information search seems to be shallow, and if they really want to improve their business, they should learn how to advertise themselves, which is lot of time and money, or look for online marketers, which can cost some money, but the added revenue from the increase in customers will heavily outweigh the costs. They are aware of their situation, but are unaware of the solution.

11A Idea "Napkin"

I believe that the elements here blend together, but I need to learn more on digital marketing in order to run a digital marketing business... I am currently taking a course outside of college on digital marketing that rewards a Digital Marketing Certificate that is backed by large and very reliable corporations such as Google. The more I learn about online marketing, the more complete this napkin template will be.

Elevator Pitch 1, 10A

What's up to all my bloggers out there,

Unfortunately I'm very sick and traveling right now, so I did not have access to dress clothes. I did, however still record my very first elevator pitch. It would absolutely not upload on Blogger for whatever reason, so I posted it on Youtube with the soonest premiere date possible (Feb. 15, 12am.)

Here is the link:

https://www.youtube.com/watch?v=xRJB7PRZJLs&feature=youtu.be 

It may have had to do with me being on a different colleges wifi, but I did the best I could, thanks for staying tuned everyone!

9A – Testing the Hypothesis, Part 2

I have interviewed five people who are involved within multiple different small businesses.

Who: There are some businesses that do no fall into the category of my opportunity, because of already existing marketing services and the fact that some small businesses, even today, refuse to go digital.

What: The point of difference is where they advertise, and or if they have someone (including themselves,) who are digitally advertising successfully for them.

Why: If their need is already met, or the need is not there, then it does not fall within my opportunity.

Inside the Boundary	Outside the Boundary
Who: Small business owners needing digital marketing expertise	Who: Small business owners who don't need or want digital marketing expertise.
What: The way one advertises.	What:The way one advertises.
Why: The inability to market online for one's self.	Why: The ability to market online for one's self or not at all.

The Second-Most Important Part of Entrepreneurship

Hello out there to all you the plentiful bloggers out there reading this,

While looking back at my Bug List, I thought I should tackle a few of them and try to solve some of the easily remedied bugs. My first bug listed, the one about how my roommates leave their dishes on the sink, is what I plan on fixing, and fast. I cleaned the entire kitchen, and talked to my roommates about having some rules, and even negative reinforcement around leaving dirty dishes in the kitchen. They all agreed that we should come up with a way so that we can keep the kitchen clean, so I recently thought of a solution. Each time somebody leaves their stuff in the kitchen when they were supposed to clean it, we mark it down. At the end of the month, we tally up the marks, and whoever has the most and second most marks has to pay slightly more than the other two when we go over our utilities limit. I plan on talking to my roommates and seeing if they will agree to this plan, as they all think that they don't leave any dishes in the kitchen, when in fact, we all do this sometimes.

In terms of this solution, the service is keeping track of who leaves behind dirty things in the kitchen, and holding them to the agreement that we will hopefully make.

7A – Testing the Hypothesis, Part 1

What's up blog, today I'll be looking at an opportunity I want to pursue...

Local/small business owners often struggle with having an online presence and don't know how to market themselves well online, presenting the need of someone who can provide them with the service of digital advertisement.

• Who: Local/small business owners
• What: Unable to market their business efficiently online
• Why: Most people are unfamiliar with the online aspect of running a business

My hypothesis has been gathered over approximately the last month, and I know that there are certainly others who have this need, but an easily approachable consumer would be local and small business owners.

While talking to some family friends about how they went about starting their own local businesses, I asked them about their digital advertising aspect of things. Some had a good handle on it, two told me that they pay for the service, and one (a potentially untapped customer,) doesn't even use online advertisement. The boundaries of the what are much larger than the service that I would like to provide, including being in charge of email marketing or setting up a website. 

In terms of why, the family friend who doesn't use digital advertisement talked to me about how their business is doing well without it. When I have my own system set up I will definitely reach out to them and offer them a chance to increase their already successful business. Others said that they learned how to advertise online and told me what they do now in order to fulfill that objective. It seems to me that they do know some kinds of advertisement methods, but don't know about everything, which mean they are still possible consumers to me. 

What is news to me after interviewing people, is that even though some places have somewhat of a handle on their digital advertisement, that doesn't mean that they can't be considered as potential new consumers of the service I want to give them. There are different levels of service, which is something I will have to work on and think about in the future.

6A – Identifying Opportunities in Economic & Regulatory Trends

What's up to my personal blog readers,

Recently, I have been looking at different economic trends and regulatory changes, and trying to find opportunities within them.

One thing I found was the economic trend of digital marketing and advertisement. This has been a steadily increasing marketplace over the past couple of years, and continues to grow, more specifically social media marketing. One form of social marketing is using display ads on social media sites to attract customers to a business, and I found out about a relatively new social media app that I am expecting to blow up. It's called Byte, and is practically a repeat of an older app called Vine, and my friend introduced me to it. Once Vine got too expensive to upkeep its servers, its father company shut it down, but millions of people have since exclaimed across the internet about how much they miss it. With Byte up and coming, I'm sure there will be plenty of advertisements sold and viewed on the site.

I specifically saw this opportunity because I am heavily interested in digital marketing and want to make a career out of it. At the same time, I was introduced to this app while also working on my digital advertisement endeavor. 

Another opportunity I found out of economic trends would be investing in the stock market. Now, this might seem super obvious to someone who's been immersed in such a concept, but I've only just recently begun looking at the stock market as a possible source of income. By looking at past trends, and future plans, one can put money towards a company and make or lose money depending on how the business evolves after that instance of purchase. Although, it's not as easy as it looks; many people lose hundred, thousands, or even millions of dollars in the stock market every year.

I found out about this opportunity after switching my major to Finance, and have recently been looking over a couple of different strategies involved in investing.

I was scrolling through the news section on twitter when I noticed there was a law that had recently been amended in some areas. This law changed the amount of years that a credit related crime one complete will be able to be held against them for 4 years, instead of 7. This gives those who are trying to get back on track a better chance to turn their lives around. Giving someone financial advice and planning methods will be made slightly easier for those who're in that business, as a plan that would've taken at least seven years may now only take 4.

I saw this opportunity because recently I have been visiting a lot of twitter accounts that help those in financial struggles and offer fee tips and counseling.

Another regulatory opportunity to come up has been the recent band on fruit/sweet flavored e-cigarette and vape products. Once this law was changed, companies had one more month to continue producing their products, and six more months to sell them. One short term opportunity I thought of would be to buy a lot of newly banned flavored vapes in bulk, and then sell them for a lot more money in the future once they're no longer commercially available.

I saw this opportunity because both of my roommates purchase and use disposable nicotine devices, and they also were talking about how they are getting more expensive and have been placed under new regulatory laws.

Identifying Local Oppurtunities

1
Parent resistance thwarts local school desegregation efforts

https://www.gainesville.com/news/20200129/parent-resistance-thwarts-local-school-desegregation-efforts

Multiple local governments have been trying to implement, or successfully implemented a voluntary desegregation plan that works around laws that don not allow schools to be segregated by race. Many Parents Gathered in protest all across the US in order to stop this racist use of semi-lawful loopholes.

2

Ap Exclusive: Woman who says Trump raped her seeks his DNA

https://www.gainesville.com/news/20200130/ap-exclusive-woman-who-says-trump-raped-her-seeks-his-dna

Last summer, a woman accused President Trump of raping her in a dressing room. Trump said that he'd never seen her in his life, but a photo containing both of them might prove otherwise. She states that she has his DNA on a part of her dress, and claims that she wants his DNA tested against the DNA on the dress.

The problem is that Trump will not give in to the request, and will use all the monetary and political power he has to evade her.

3

Student Government apparently doesn't have a camera

https://www.alligator.org/opinion/student-government-apparently-doesn-t-have-a-camera/article_d9d29ecc-37d3-11ea-8e7d-e33b4c179c37.html?block_id=1494496

Someone involved in UF extracurriculars wrote out to the student government, and asked to borrow a camera. Apparently, whoever responded, said that the student government doesn't have a camera to lend out!

The problem is, the student government spend thousands of dollars on commemorative statues and other figures around campus, but not enough for even a single camera.

This is a problem for those involved in UF extracurricular activities have to pay for their own camera, when there could be a cut from the student government budget for it.

4

UN agency declares global emergency over virus from China

https://www.alligator.org/news/un-agency-declares-global-emergency-over-virus-from-china/article_46b9fe4c-43d0-11ea-bdcd-0b9801eb34b1.html

Due to the Coronavirus, The World Health Organization proclaimed that this deadly virus, known asd the Coronavirus is dangerously contagious, and originated in China.

Everyone on Earth is susceptible to this disease, as far as we know, and is at a slight risk of getting into contact with the virus due to unknowingly infected people traveling the world.

5 

UF Health monitors rumors of coronavirus spreading to Gainesville

https://www.alligator.org/news/uf-health-monitors-rumors-of-coronavirus-spreading-to-gainesville/article_69a9b1a0-426c-11ea-86b2-87354e5a2a4e.html

There have been multiple rumors of the Coronavirus spreading through the world, and some rumors even saying that there is a possible victim of the virus here in Gainesville.

This is extremely dangerous for everyone. Not just anybody near Gainesville, but everyone all over the world. This would mean that the virus somehow made it all the way to America, and it probably got into contact with someone else on the journey over.