Today I started thinking about my ideal customer. My ideal customer would probably be a baby boomer who's decided to try their luck at running their own business, or already has a business they run. They want to take it to the next step by producing ads online, but have no idea where to begin. This is the perfect call to action for me and my future business endeavor.
My ideal customer already has grandkids and spend their time managing and fixing up anything they can within the company they started from the ground up. The only kind of things that we would have in common would probably be our strive to make our businesses bigger and better, which we could both help each other out with.
They would resemble someone like this:
My ideal customer would have their own side hobbies such as woodworking, collecting vintage records, or taking walks in the park to feed the ducks. They probably like Donald Trump as their president and are highly conservative. Regardless, they are on the older side and need help with implementing digital technological advances to help boost their range of customers.
Hey Theo,
ReplyDeleteI really like your unique approach of appealing to older business owners who aren't as fluent with technology because I feel like not many people have taken advantage of the segment of the market. Us young people sometimes forget that many adults lived more than half of their lives without the internet, giving us an advantage with technology in business.