Friday, March 13, 2020
15A – Figuring Out Buyer Behavior No. 2
I interviewed one finance major as well as two small business owners about paying for digital advertisement for a business. I realized that they all agreed that price is a decently sized factor over which they would make a decision for a digital advertising agency. An equally, if not bigger, factor would be the reach of the advertisements to the public as well as the kind of attention that the advertisements bring. Good advertisements male potential customers curious, and are seen and clicked on by a lot more viewers than bad advertisements.
Alternative Evaluation:
Customers purchase digital marketers to run ads for them based on a balance of how much it costs, how good the ads actually are, and how many people will see the ad.
How/Where Do They Buy:
Digital marketing agencies are available all across the web, and the customers will really probably purchase an advertisement deal online.
Post Purchase Evaluation:
The most important aspect is that the advertisement reach a lot of the right amount of people, not just a lot of people or a few of the right people, but those who could use the product/service are showed the advertisement.
The price of the advertisements should also be reasonable in terms of the extra business that they bring in.
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Hi Theodore,
ReplyDeleteI thought your statements regarding your marketing alternatives were insightful. Marketing is a tricky industry, and there a lot of different methods that may work for a company. I think your interviews were supportive as well, because you actually interviewed people who have current need for the marketing service, rather than just a vague hypothetical situation. Great post!