9A – Testing the Hypothesis, Part 2

I have interviewed five people who are involved within multiple different small businesses.

Who: There are some businesses that do no fall into the category of my opportunity, because of already existing marketing services and the fact that some small businesses, even today, refuse to go digital.

What: The point of difference is where they advertise, and or if they have someone (including themselves,) who are digitally advertising successfully for them.

Why: If their need is already met, or the need is not there, then it does not fall within my opportunity.

Inside the Boundary	Outside the Boundary
Who: Small business owners needing digital marketing expertise	Who: Small business owners who don't need or want digital marketing expertise.
What: The way one advertises.	What:The way one advertises.
Why: The inability to market online for one's self.	Why: The ability to market online for one's self or not at all.